Perseverance and the Sunk Cost Fallacy

Image by Stefan Wiegand from Pixabay

There comes a point in the writing of a novel when you have to make a choice. Stay the course, or move on. I’ve never left a project unfinished with no intention to return, but I’ve shelved works in progress when the time just didn’t feel right to complete them. This gets trickier, however, when you’re writing a series.

I’d originally planned on publishing all three books in my young adult cozy mystery series in 2024. And I almost made it! Murder by Milkshake came out in July of that year, and Pralines and Creamed followed two months later. But editing that second book took much more time than I’d expected, and I couldn’t get the third one out by December; it was only half-written.

No problem, I thought. One of the benefits of self-publishing is that I make my own deadlines. I’d just set a new one for the summer of 2025. Only that didn’t happen. And neither did my new goal of publishing it that winter. I kept running into plot issues, and I was beginning to struggle with motivation. I’d been planning, writing, and editing Sweet Dreams books for six years. I was aching to write something new. And this darn manuscript wasn’t cooperating

I started to question why I kept trying. Why I continued sinking time and effort into a book that just wasn’t working. I wondered if I was falling victim to the sunk cost fallacy—the illogical belief that we should continue to pursue a failing course of action simply because we’ve invested in it. It’s a fallacy because whether we quit or forge ahead, the investment is gone.

Maybe I should just cut my losses, I thought. 

Yet at some point doesn’t every writer feel that their work in progress is a lost cause? Writing a novel is difficult. There always comes a time when you question everything. You simply have to push through.

So when do we give up on a project to avoid the sunk cost fallacy? And when is that just an excuse to quit when things get hard? I really don’t know. 

I only knew I couldn’t give up on my book. Because I wouldn’t be happy with myself if I did. Because it’s part of a series that would then be unfinished. Because there’s this one girl who reached out to me on Goodreads after reading the first two books and enthusiastically asked if there were going to be more. I promised her there would be.

So I decided to keep going. I vowed I wouldn’t let myself start a new writing project until the third Sweet Dreams book was completed. I dove into edits again and again and persevered through each one. And guess what happened next?

I ended up falling back in love with the story. 

It comes out in two weeks.

Everything Counts

A recent article in Literary Hub explored the phenomenon of super-readers, those extra-devoted bookworms who read anywhere from one hundred to several hundred books a year. How do they manage this staggering output? Are they speed-readers? Are they … [Continue reading]

Can You?

As a lifelong Stephen King fan, I have a handful of the master of horror’s books in regular rotation. In any given year I’m likely to reread The Stand, Pet Semetery, Firestarter, Different Seasons, It, or The Shining, just to name a few favorites. … [Continue reading]

Spring Break (Again)

Okay, I'm cheating a little. Technically I already had my Spring Break, a lovely two weeks off from work in which I spent an inordinate amount of time reading books and enjoying the quiet. Now I'm back at work but on a two-week break from school—much … [Continue reading]

Unexpected Gifts

Once or twice a year I’m reminded powerfully why writing and sharing our stories is so important. Usually the reminder is in the form of an email sent by a stranger. I can’t express what these unexpected gifts in my inbox mean to me. They often seem … [Continue reading]

Creativity, Connection, and Hope

Before setting new goals, it’s important to look back at accomplishments and take a moment to celebrate them. I didn’t do everything I wanted to do in 2025, but I held on to my publishing streak (thirteen years running!) and restored the balance in … [Continue reading]

Beginnings and Endings

Twenty twenty-five was a year of new beginnings, and of endings. It was the year I turned fifty. The year my daughter graduated from college. It was the year my son graduated from high school and moved away for college. It was the year I stopped … [Continue reading]

An Early Christmas Gift

'Tis the season to be grateful, and this November I have an extra-special reason: I was thrilled to receive an invitation to read an essay at the annual Bar Flies: Eating Christmas event! On December 10, I'll be taking the stage with some of my … [Continue reading]

5 New Spooky Reads for Fall

It's been raining for weeks, I've been lost in the luxurious limbo of Fall Break, and there's never been a better time to share spooky book recommendations. Here are five new releases that are perfect for autumn. The Bewitching by Silvia … [Continue reading]

Don’t Hide Your Dreams Away

A few years ago I was cleaning out my closet and decided to dedicate a shelf to my writing. I dusted off my Fourth Wall poster board and stood it upright. I unpacked boxes of author’s copies of the books I’d published and lined them up with the … [Continue reading]