Book Sales and Royalty Statements

Image from Flickr by Leo Reynolds

Image from Flickr by Leo Reynolds

“So, how are sales going?”

I get this question a lot, along with the more direct “How many books have you sold?” I wish I could tell you. Unfortunately, published authors can’t track their sales in real time.

The only indication I have of how day-to-day sales are going is watching my Amazon rankings, and I have no idea what they mean. I don’t think anyone does, really. The ranking is depicted with a line graph which sometimes spikes, which maybe reflects sales, but you can’t tell how many or where the sales came from.

Other than that, I rely on semiannual royalty statements, and even those don’t tell me much. I can see how many ebooks sold in the prior six-month period and how many books were sold via direct sales (purchased through the publisher’s website) because those sales are final. Distributor sales are different, however; those books are returnable.

For example, for my book launch party at Changing Hands Bookstore, the store purchased 70 copies of The Fourth Wall. Fifty people showed up, half of the copies sold, and the host had me sign an additional 12 copies for the shelves. So that’s 47 books; what happens to the other 13? The bookstore can return them within a certain period of time.

So for my July royalty statement, those 70 copies show as distributor sales, but I don’t get paid yet because the sales are subject to return. My January statement will reflect how many books the bookstore returned, and then I’ll get paid for the remaining sales. Make cents? See what I did there? 😉

Yes, Nielsen BookScan tracks retail print sales which Amazon reports, via Amazon Author Central, on a weekly basis. But that’s not an accurate number; not all retailers use Nielsen BookScan. Amazon estimates the number at 75%.

Anyway, I’m still trying to find an appropriate and satisfying answer to “How many books have you sold?” without burdening my well-meaning friends with the above info. I guess a good answer is this: “More than one and less than a million, but who’s counting?”

Authors, how do you respond?

Happy Halloween, everyone!

Do You See What I See?

Image from Flickr by gradesi

Image from Flickr by gradesi

When a writer publishes fiction, she understands that her work will be interpreted differently by different people. In his book On Writing Stephen King says, “Description begins in the writer’s imagination, but should finish in the reader’s.”

You shouldn’t try to force your reader to see something exactly the way you imagined it.

Which becomes interesting when publishing creative nonfiction. It can be surreal having readers interpret in a different way something that actually happened.

Last week I had a piece published in Brevity Magazine called “Code Talkers.” True to their name, Brevity only publishes essays of 750 words or less. I love writing this way, taking a moment in time—one scene, one turning point—and trying to tell a story based on that moment.

I love allowing readers to imagine the rest of the story.

What struck me about the comments I received on “Code Talkers” was that, although the essay is written from a child’s point of view, several readers perceived it from an adult’s point of view; some even saw the cop as a sympathetic figure.

This is intriguing since part of the story has to do with misunderstandings and assumptions. To the young girl those misunderstandings and assumptions belong to adults, but to adults the misunderstandings would naturally belong to the young girl.

Anyway, I’m blown away by the response to this piece. Thank you to everyone who commented publicly and privately. And to those of you who kindly asked after my brother, he is doing fine. 🙂 We are as close as ever, and we still sometimes talk in code.

To read the essay, click here.

Have you ever written something and had a reader see it differently than you imagined or remembered it?

Are Blog Tours Worth It?

Image from Flickr by manoftaste.de

Image from Flickr by manoftaste.de

This summer I embarked on a national month-long book tour, meeting readers from Missouri, Wisconsin, California, Pennsylvania, and several other places. Of course, it was a virtual book tour–or blog tour–so I saved a lot on gas.

Still, blog tours aren’t cheap, and they’re more work than I ever would have guessed. Now that the tour’s over, several authors have asked me: was it worth it?

As with anything related to book promotion, the answer isn’t simple. It depends on how you measure worth. Many authors understandably measure in numbers, something I try to avoid (and wrote about here). But if you’re curious about the numbers, I tallied a few:

  • Sixteen hosts signed up to participate in the blog tour for The Fourth Wall.
  • Over 900 people entered giveaways for a copy of the book.
  • Dozens of potential readers reached out by leaving comments on blog sites, Facebook and Twitter.
  • Four of my blog hosts reviewed The Fourth Wall and posted their reviews on Amazon and Goodreads.
  • One giveaway winner has already read the book and posted her review on Amazon and Goodreads.
Not bad, right? But there were also surprise outcomes, like an on-going friendship with my tour host (I couldn’t imagine a more perfect pairing; Crystal and I had a blast).

And the fact that having to prepare blog posts about the subjects of my novel and answering pages of interview questions helped renew and focus my passion about the novel’s subjects and themes; it also helped me when it came time for an in-person interview with a local reporter.

Finally, an aspiring writer who visited the first tour stop on WOW! Women on Writing clicked over to my website, found the “classes and critiques” page, and sent an inquiry. She ended up purchasing a critique for her extraordinarily personal memoir, and I was touched and honored.

It’s never easy for a writer to share her work—it takes a great deal of bravery to commit those words to paper let alone place them in the hands of a stranger to be judged. This writer and I worked together on smoothing her essay (it didn’t take much; she’s a fantastic storyteller); I helped her craft a cover letter and she submitted her story, promising to keep me informed. That’s an outcome that can’t be measured.

Ah, but what about the biggie, you wonder. What about book sales?

It’s impossible to tally book sales in relation to the blog tour, even if I could track sales in real time, which I cannot. How would I account for the readers who added The Fourth Wall to their TBR list and purchase it months from now? Those who borrowed it on their Kindle and may later tell a friend? Or the guy researching theater terms, next year, who stumbles across one of the blog posts from the tour? There’s no way to know.

What I do know is I met some wonderful people on my blog tour and had meaningful discussions about writing, publishing, inspiration, music, and dreams (especially lucid ones). I feel like I did something to get the word out about my novel. Which feels pretty great.

And I saved a lot on gas.

Click here to visit the tour.

Giveaway! Enter to Win Feather Earrings

photo

Frankie’s handcrafted feather earrings from The Fourth Wall have become quite popular! Of course, it was my husband who made them, and I have ONE pair left to give away.

To enter the giveaway, just pop your email address into the subscription box for Elizabeth’s Newsletter. You’ll receive a confirmation email from MailChimp; once you confirm your subscription, you’ll be entered into the drawing.

The newsletter will be published twice a month beginning mid-September. It will include writerly inspiration, insights into the publishing process, and discounts on classes and critiques. Your email address is safe with me, and you can opt-out anytime, so there’s nothing to lose. But hopefully, you’ll stick around for awhile. 🙂

The newsletter subscription box should be to your right, or directly below this post. The giveaway ends Saturday at midnight, MST, and the winner will be notified on Sunday.

Go enter, and good luck!

UPDATE on August 17:
The winner is Maria D.! Thanks for entering, everyone. 😀

The Secret to Social Media–One Year Later

Image from Flickr by mkhmarketing

Image from Flickr by mkhmarketing

This month I’m celebrating a birthday. No, not mine! What are you thinking? I turned 39 in July, and I’m not ready to turn 40 quite yet. 😉

What this month marks is one year of blogging, tweeting, pinning, and goodreading, although my computer tells me that’s not a word. In one of my earliest blog posts, The Secret to Social Media, I wrote about my initial reactions to each of the following four sites, and in this post I’ll tell you what’s changed a year later.

Pinterest

Then: As a writer, I’d forgotten the pure joy of expressing emotions solely through visual imagery. With Pinterest, you can create boards that reflect the things you care about, and you never have to say a word.

Now: Yep, sounds lovely, but Pinterest was the one to go. I still have an account and I’ll probably revisit it sometime, but it’s just not possible to juggle five or six social media accounts. I knew this going in, but I figured the one to fall would be…

Goodreads

Then: What I love most about this site, so far, is I have one place to list my “to be read” books. Now I can collect all the scraps of paper, sticky notes, and electronic lists buried in my phone and shelve those titles in Goodreads.

Now: For a long time, this was all I could do on Goodreads. The problem is that it’s not a user-friendly site. But on January first, I resolved to read a book each week for 2014. Goodreads came in handy for this resolution because of their Reading Challenge—where you publicly declare a reading goal for the new year. Anyone can view your progress. That was the motivation I needed to stay on task, so I dug my heels in and learned how to navigate the site. Now I truly love Goodreads, and I’m only three books behind my goal.

Twitter

Then: This was supposed to be my favorite, because that’s what everybody says. I do like Twitter—there’s something about the immediacy of it that’s freeing—but it’s confusing.

Now: Surprise! Guess which social media site is my favorite? Twitter did take time to understand—in fact, it would be months before I caught on. But once I got comfortable jumping into conversations with total strangers, I met some amazing people. Most are generous—Twitter is all about sharing and discovering. Many are also fall-down funny; I’ve laughed myself to tears on more occasions than I can count. The only downside is that it can be a distraction.

Blogging

Then: My personal favorite. This has been a shock—I worried about the time it would take to blog, I worried no one would read my blog . . . now I know it’s about perspective.

Now: I admit I’ve lost that perspective several times. There’s no question that blogging can feel frustrating because it is time-intensive and once in a while seems as though you’re talking to yourself. To ease that frustration, I made some adjustments:

  1. I no longer spend several hours on each post. Yes, I did that. Those early posts were drafted on Mondays and heavily edited throughout the week, then published on Fridays, which could take all morning.
  2. I stopped worrying excessively about typos.
  3. I started posting less frequently. In the beginning, I posted weekly, but twice a month works better for me and I actually get more visitors that way. I think you have to give people a chance to miss you. 🙂

One great thing about blogging is looking back on old posts; it was sweet to read the first one—written a few days after I received my contract. I was so unsure of what lay ahead: I didn’t know what the book title would be, or what the cover would look like, or when it would get published. All I knew back then was a dream had come true, and that was enough.

Oh, and the secret to social media? It hasn’t changed: give yourself permission to have fun.

(See the original post HERE.)

Oh, What a Night

Changing Hands Bookstore did a lovely job hosting the launch party for The Fourth Wall, and my friends and family made the event a HUGE success. Over fifty people showed up; there were goodies, giveaways, and some surprise guests whose appearance threatened to ruin my mascara…but I managed to keep my game face on. 😉

Read on for details, and enjoy the pictures!

Display

photo 1

My host, Brandi, was setting up when my daughter and I arrived with the cupcakes and lemonade. Brandi had a nice display table (shown above) with copies of the book and a beautiful arrangement of flowers. The flowers, I would learn later, were a gift from my childhood bestie, Megan Russo, who lives in Kansas. For those of you who have read The Fourth Wall, you may recognize her name…

photo 3

The cupcakes, made by Confection Insanity, turned out perfect. There were four dozen, each topped with a book made of marshmallow fondant. My friend, Shawna, brought donuts and coffee, and her daughter made those pretty little cherry-topped cheesecakes.

me at display

Before all the guests arrived, I stole away to the front-of-store display with Abbey. On our way back, we weaved through the aisles and checked out some groovy handbags. And that’s when I spotted some familiar faces passing by in the main aisle. I grabbed Abbey’s arm and said, “Oh my God. Your papa’s here.”

My father, who lives in central California, had texted me about half an hour earlier, wishing me luck at the launch. He and my step-mother, Oma, gave no indication they were coming, and it never crossed my mind that they would–it’s a twelve-hour drive. I stood there stunned, and then noticed they had with them a very tall, very blonde young girl.

surprise guests

That’s my niece, Makayla; I haven’t seen her since she was thirteen. Makayla is now seventeen, but she hasn’t changed much. She’s still sweet and wonderfully silly, and she still LOVES to read. She’s followed my progress on The Fourth Wall since I started writing it, and always cheered me on.

When it was time to step up to the podium, I was a little nervous. But once I started talking, the feeling disappeared. I talked for a bit about what inspired The Fourth Wall, and then I read a few passages from the novel.

mea t podium

photo 4

After the reading, I just wanted to mingle and thank everyone individually. But my host was urging me toward the signing table where people were lining up, and I didn’t want to keep them waiting. So I asked my dear friend Amy to bring me some goodies and I dashed off to the table where I would stay for the rest of the event. See the nice plate of sweets Amy brought me?

signing books 1

Why, yes, I am going to eat these cupcakes. Yep, the cheesecake too, sorry.

signing books 2

Let’s get a closer look at the sweets.

cheesecake!

While I was signing books, Brandi drew names from a jar–three people would be walking away with the handmade prizes my husband crafted for the giveaway. I’d asked Alex to replicate a pair of feather earrings from the book. He did, along with a pendant. The first name Brandi drew belonged to my friend Shawna’s younger daughter. She chose the pendant. I was glad the first prize went to this generous family who’d provided treats for everyone.

jewelry

This is one of my best friends, Tyler. She didn’t think she could make it to the launch because of her work schedule, but when she showed up just in time I was not surprised. That’s because Tyler’s always there for me; she even became an ordained minister to officiate my wedding in 2009.

tyler

And this is Tyler’s dad, Fred. He was the lucky winner of the first pair of earrings.

fred

But wait, will these earrings really look good on Fred? He’s quite a smashing fellow, but can he pull off this look? What do you think?

earrings

Um, maybe not. But no worries; before the night was through, Fred’s wife, Kim, had the silver feathers dangling from her ears, and they looked lovely on her.

My daughter, Abigail, had the task of taking pictures throughout the evening. I’d given her my iPhone and told her to get lots of shots. I realized later that she took nearly all of them from this vantage point, as my daughter never leaves my side for long. 😉 But she DID take plenty of shots; so many my phone died. She even took pictures of people taking pictures. That’s my girl.

pic of me getting pic

Okay, back to the giveaway. The third winner was my friend Cristin, and this made me really happy, because she had driven up from Tucson to come to the party. Cristin was all smiles when she collected her prize, and it was the perfect end to the giveaway.

This is one of my favorite pictures of the night. Those seven amazing ladies you see are all part of a workshop I take called Mothers Who Write. Each one of them has supported my writing efforts over the years, and they’ve shared their writing with me. That’s a very personal thing, and it can be a scary thing. But when we get together and share our stories, it always feels safe.

amy

All in all the launch party was a blast. The only leftovers we had were a handful of cupcakes. We gave those to the staff at Changing Hands Bookstore, who were gracious throughout. They even hinted that I come back in January for a very special event…but I’ll keep you posted on that.

Thanks for helping me celebrate!

photo 5

 

Everyone’s a Critic; It’s a Good Thing

Image from Flickr by See-ming Lee

Image from Flickr by See-ming Lee

I used to be reluctant about posting reviews to Amazon and Goodreads, but I got over it because book reviews serve the entire reading community: readers, writers, bookstores, publishers, librarians–anyone who cares about books wants them discussed.

Authors need book reviews, particularly on Amazon, because the more reviews they have, the higher they rank in Amazon’s search engine. In other words, the book becomes more visible. Like a brick-and-mortar bookstore, the more “buzz” a book has the more likely it is to be shelved in a prominent place where people actually see it.

So why was I once resistant to posting reviews? Several reasons.

PRIVACY: Not that long ago, I was an unpublished writer. Although I wanted my name out there as a byline, I didn’t like the idea of it being public in any other way. The only social media site I really used was Facebook, because I thought, back then, I could guard my privacy on it. Go ahead. Laugh.

Then, at a writer’s conference, a social media expert asked us if we’d ever Googled ourselves. It had never occurred to me, but I do remember thinking with total confidence that nothing would show up in a Google search of my name. Because I so fiercely protected my privacy and all. Later, I did the search and was shocked and utterly horrified to see, plain as day, a comment I’d made on Facebook show up. MY comment. On the INTERNET. Go ahead. Laugh.

I’ve finally gotten over commenting in public forums. In fact, I love Twitter, and I enjoy blogging. But this was unimaginable to me even a year ago.

How I got over it: By getting over myself. The world isn’t watching and waiting to pick apart my Facebook comments. It’s not going to be scrutinizing my book reviews either.

CONFUSION: The system of rating books confused me. I thought: how can I give a 5-star rating to Pride and Prejudice and also to Harry Potter and the Half-Blood Prince? I love them both, but can I place J.K. Rowling at the same level as Jane Austen?

How I got over it: I stopped over-thinking it. Really, the rating system is quite simple: Five stars means you loved it. Four stars means you really liked it. Three stars means you thought it was okay. I love Harry Potter and the Half-Blood Prince and I love Pride and Prejudice; therefore, they both get 5-star ratings.

ETHICS: Because I’m a writer and I know a lot of authors, I worried about getting caught in this tangled web of ethics. If I read a Stephen King book and I think the plotting is slow and the characters are made of cardboard, I can give it a 3-star rating and explain why. I’m not worried about hurting Stephen King’s feelings. He’s not going to read my review.

But what about authors I know? Of course they’re going to read my reviews. What if I’m not planning on reading an author’s book but then he reads my book and gives it a glowing review and 5-star rating? What if I then read his book out of obligation but feel it’s only worthy of a 3-star rating? This sounds easy–you owe it to the readers to be honest. But, believe me, it’s harder than it sounds.

How I got over it: I honestly haven’t yet. The compromise I’ve come up with is this: If I liked or loved a book, I’ll rate it and (one day when I’m caught up) review it. I’ll be honest about what I liked and didn’t like.

If I hate a book I’m not finishing it, so that’s my out when it comes to 1- or 2-star reviews. It’s the 3-star reviews that still throw me. But if an author I know gave me a 3-star review and explained why (didn’t like the main character, plotting was slow), I can’t imagine holding it against her.

In fact, all I want are honest reviews and ratings. I’m not going to hound you for them—if you’ve read The Fourth Wall, I’m already very grateful for your time. 🙂 But if you would be willing to post a review, here’s a link, and hopefully this post explains a bit why they’re so important.

Remember, you don’t have to be a professional book critic to tell people why you liked, or loved, a book. You just have to be a reader with an opinion that you’re willing to share.

P.S. Why, no, the photo has NOTHING to do with the post. But isn’t it CUTE?!

Thanks, and an Invitation

Image from Flickr by jenosaur

Image from Flickr by jenosaur

It’s been a wild few weeks, and it’s about to get even crazier. So I just want to stop for a minute and say THANK YOU to all of you.

I mean it. You guys are amazing. You’ve showed support by visiting this blog, chatting with me on Facebook and even sharing my posts. Some of you have already RSVP’d to the launch party in July, and many of you have bought copies of The Fourth Wall.

My friend Jason in Cheyenne, Wyoming posted a Facebook selfie with the book after it arrived, which was so cool. The girl I shared a locker with in seventh grade was one of the first people to buy the book, read it, and share her thoughts. And last weekend a friend at work brought in her copy, which was the first copy purchased off the shelf from Changing Hands Bookstore in Tempe. Yes, I peeked several times throughout the day to see which scene Melissa was on.

Your enthusiasm means a lot to me. So thank you.

In late July, I’ll be going on a blog tour, which means I’ll be visiting about a dozen blogs over the course of a month to talk about The Fourth Wall and participate in interviews and giveaways. I’ll also be showing up on a few other websites to discuss topics in the book, like lucid dreaming. The idea for the blog stops is to introduce the book to new readers and generate excitement.

I’m sensitive to the fact that author promotion can be overwhelming and redundant for friends and family, so I’m going to try and be very careful about how much and how often I share, especially on Facebook.

IF you absolutely don’t want to miss a thing, pop your email address into the subscription box below or to your right, or leave me a comment/let me know privately that you’d like to subscribe to email updates. I generally post to the blog only two or three times per month, and never more than once a week, so your inbox won’t get cluttered on my account. 🙂 And of course, you can unsubscribe at any time.

In the posts, you’ll get all the updates: links to interviews, photos, reviews, upcoming signings and author events, everything and anything related to the launch for The Fourth Wall. And I’ll keep you updated on my other projects too (short stories, essays, new novel) and occasionally host other authors, post my own book reviews, and just talk bookish/writerly stuff.

What do you say? Join me?

Release Day!

FourthWall_CVR_SML

Today’s the day! The official release date for The Fourth Wall. THANK YOU for all of your support–so many people have come through for me, and I couldn’t have done it without you.

Here’s more information on the book and how to get a copy. 🙂

“The dream sequences in The Fourth Wall are skillfully told; some are beautiful, some are terrifying–all are intriguing.”
–Rebecca Lloyd, award-winning author of The View from Endless Street and other short story collections

Book Description

When Marin was little and monsters chased her through nightmares, she learned to weave her own dreams. Her mother called the lucid dreaming a gift, and when an accident takes her mother and leaves her baby brother an empty shell, Marin uses this gift to spin a new reality for herself. One without time or sorrow. A world without memory.

But just when Marin thinks she’s safe in her make-believe fantasy world, the monsters come back and her dream turns to a nightmare. Something in the dream doesn’t want Marin to wake up. In order to heal herself and her family, Marin must face the truth she’s forgotten and conquer what lies behind the fourth wall.

Release Date: June 10, 2014
Format: Paperback
Publisher: WiDo Publishing
ISBN: 978-1-937178-51-2
Price: $15.99

Copies will be available at Changing Hands Bookstore in Tempe on June 11!

Also, save the date: Changing Hands is hosting the LAUNCH PARTY on Tuesday, July 8. More information HERE.

If you want a signed copy of The Fourth Wall and you can’t attend the launch party, call Changing Hands Bookstore to pre-order a personalized copy: 480-730-0205

*The Fourth Wall may or may not be on the shelf at your local bookstore. If it’s not, you can request that it be ordered. The more demand for a book, the greater the chance a bookstore will stock it.

For Online Ordering:
Order from Changing Hands Bookstore
Order from Amazon
Order from Barnes & Noble
Buy on Kindle for $3.99

To enter the Goodreads giveaway, click HERE.

Finally, and once again, thank you. And happy reading!

Party Time!

Image from Flickr by foxypar4

Image from Flickr by foxypar4

It’s hard to believe, but the launch date for The Fourth Wall is less than a week away. I remember scribbling in a little spiral notepad the idea for this book nearly three years ago. I still have the notes, and it’s funny to look back at my original vision and see how much has changed. The only thing I seemed to know for sure was how it would end.

That’s the great part about writing fiction–you can choose your own endings. When it comes to publishing fiction, at least in the traditional sense, you can work hard to influence the ending but you don’t get to choose it. Ultimately it’s up to a publisher whether or not your book ends up on bookshelves, so when you get that kind of happy ending, you have to throw a party.

You’ll come help me celebrate, right? OF COURSE you’re invited. And I’m bringing cupcakes…

BOOK LAUNCH PARTY FOR THE FOURTH WALL
Tuesday, July 8 at 7 p.m.
Changing Hands Bookstore
6428 S McClintock Dr.
Tempe, Arizona

Reading, Signing, Cool Giveaways

And did I mention cupcakes?